Is an MLM Myth Dangerously Impacting MLM Entrepreneurs Results?

Is A MLM Myth Dangerously Impacting MLM Entrepreneurs Results?
By Alison Bova

The myth is - "Anyone and everyone you meet is a potential distributor or customer for your business." In other words any person you come in contact with.. family members, friends, plumber, waitress at your local cafe and your kids soccer coach are all potential customers.

You can choose any popular entertainer, take Lady Gaga for example, recently Lady Gaga reached the 6 million followers on Twitter beating Britney Spears. Does that mean you could knock on every door in any neighbourhood in any city around the world offering to buy her CD and someone from every house would buy a CD..the answer is no, so why do a lot of MLM Entrepreneurs assume they can "pitch" their products to anyone and everyone as an approach to gaining sales for their business?

The missing link that the myth tries to ignore is how an MLM Entrepreneur needs to understand the benefit's of the products their offering and the group of people that actually 'want' and are searching for this product. If they are people willing to buy a product because it can help them, why would you waste energy focusing your efforts on your plumber who is not part of your niche?

The next steps;

Identify your niche that are actively searching for the type of benefits you can offer.

Review your website, landing pages and content you are creating. Could the niche you identified easily relate to the content you have created? Is it clear that your product can help them?

Please note, you of course can cater to more than one niche, this means creating different websites and landing pages for each, focus on one group to start off with and then continue when you have the results and the time and resources to venture into new ones and keep them all separate.

Once you have identified your niche, test your findings by typing in the types of keywords they would be looking for if trying to find a product like yours. The results will tell you if you're on the right track if there is a specific need and how competitive this need is at the moment.

Even the most successful entertainers are not everyone's favourite so no online MLM Entrepreneur in the competitive environment of the internet can have any results with making the "pitch" to anyone and everyone.

Alison Bova
Live Beyond Nine to Five
I help home based business owners who are struggling to generate sales by learning the skills to create a continual flow of sales online and create the mindset to evolve into an entrepreneur. Register your details for a free ebook Ann Sieg's acclaimed "Attraction Marketing Manifesto". http://snipurl.com/12tdxj

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