Information Marketing Formula

Information Marketing Formula
By Sean R Mize

First some background.

I have clients consistently that tell me that it seems really complex to build an online business, but once they found me, it got alot easier.

That is because it IS easy, but it is NOT EASY to simplify it.

That's why most "gurus" and people who have built successful information marketing businesses have such
a hard time teaching it simply. Because they tend to focus on "how they did it" (which is full of twists and turns, just like parenting has twists and turns, if you were teaching someone to parent, would you teach them the core things they need to know, or would you focus on the exact disciplines you recommend for each infraction. And with information marketing, many experts dwell too heavily on the details...and you get left out of understanding how the whole thing works)

So my goal with my clients is to make it really simple.

And by the way, I don't mean so simple that there are no details.

I just get rid of all the superfluous stuff you don't need.

Ok, let's get started. This is my exact formula for information marketing success.

1) You need to choose a niche in a profitable area online. I know you might have been told to just follow your passion, or use some complex keyword competition formula to figure out what to sell. Don't. Instead, go into a niche where lots of other people are successful. That is the best way to predict your own possibility of success...other people are successful in your proposed niche.

2) You need to build a list of people in that niche that need help. To build a list, I recommend a squeeze page, then send traffic to that squeeze page.

3) You need to have an email list that communicates with your list automatically. You CANNOT run your business by sending one email at a time. You MUST use an autoresponder. This doesn't mean you can't respond personally to someone who has a question, but your primary communication emails need to be automated.

4) You must find out what the needs are of the people on your list. Then create products to meet their needs. Since you are in information marketing, the needs you will be meeting will be "how to" information. That means you will learn the answers to their problems, then create products to tell them the answers. The easiest way to do this is to record your products using audio (mp3s). You can also write ebooks, but they take more time and sell for less than audios. You could record videos instead, but they take more time to produce, and don't really sell for more (sometimes they do, but if this is your first product - create an audio, not a video)

5) You must write a sales letter for your product. I recommend using a sales letter template, I can recommend a couple of really good ones if you need.

6) You must write a prelaunch and launch sequence for your product. Then you must put that prelaunch and launch sequence in your autoresponder campaign so each new subscriber gets exposed to the exact same launch sequence over time.

7) Repeat steps 4-6 ad infinitum.

8) Create higher priced, higher level products to sell to people who buy your initial products. These backend selling campaigns should also be automated.

9) You need to constantly improve conversion rates with testing and tweaking, not just to your sales letters, but also to your email sequences, and backend selling sequences.

This is my entire formula. Anything else is just an addon. Meaning an upsell is an addon. Or traffic sources are addons. Various additional coaching products (to sell to people who buy your first product and your backend product) is an addon.

The automation is critical.

Without the automation, even if you have products, you are re-inventing your business each month, week, and day as you write emails to get people to buy.

Instead automate the entire selling process in your campaign.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

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