Banner Ads - Internet Advertising

Banner Ads - Internet Advertising
By Kez Sze

Do you know that banner advertising is the most popular form of advertising on the World Wide Web? A banner ad is a vertical graphic image usually bearing your site name, and the whole idea is to get people to click on it, go to your site and take the action expected of them.

Banner Ads Design

• To create a good ad, you need to research similar websites, know your competition. Find out what works, what doesn't.
• In writing your ad, keep it simple, easy to understand and to the point and use relevant keywords. Insert the words "click here". Use large text. Use words such as "free" and "sweepstakes" to attract the Internet users
• Keep the file size low at 5000-5500 bytes for fast loading. Avoid excess graphics or animation.. Direct the visitors straight to a landing page, and track your clicks.
• Target the right audience and choose the right place to display your ads. your banner is usually placed near the top of the web page. A paid-for banner is usually the only ad found on the web page.

Free Banner Ads

If you want a simple free ad, you might want to try one of these six online tools: Instant Banner Creator, BannerCreator.nu, 123-Banner, MyBannerMaker.com, Animation Online. If you are still not sure how your ad should look like, Gavriel Shaw has the answer. He says that Motley Fool runs the best banner ads he has seen.'They are simple, blend into the page, present worthwhile, interesting and curiosity building information. And they get the click.'

Google Banner Ads

One of the best places to consider when displaying your banner ads is Google's search network and Google content network. It makes sense to place them with Google since it dominates 69% of the online advertising market, and is the leader in online advertising. Further, Google asserts 61% of Internet users will visit a website before making a purchase.

Kez Sze is an author, publisher and internetpreneur.

Another Traffic Puller -A New Sharp Thrashing Instrument - the Traffic Web Assault - Free Web Traffic Generator. It helps you with viral advertising and web traffic, creates ads and tracks conversion and sales.

Go to: http://www.trafficwebassault.com.

Article Source: http://EzineArticles.com/?expert=Kez_Sze

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